2021
Mr Sagar Ratan Garg entered in family business to promote online business and improve the application. Before 1990, in colour trade, Gulal 50 kg bags, Rang 50 gm box tin to 1 kg, Shyam Behari Agrawal launched the pouch packing. Initially for 4-5 years people didn’t accept it, refusing that branded packing won’t work in the market, then we started with more packings in multiple weights to cover a larger market, then slowly people started appreciating the pouch making. During these years, Shyam ji faced a huge market issue as for the risk he took. Even before herbal colours were introduced in the market, we started using non-toxic colour solution with the mindset of making Holi a safe and joyous festival, and the initiative of herbal gulals was also taken by us in 2010, by doing a lot of R&D on chemicals used and how we would have to make the colours safe to use and cheaper for the public to easily be accessible to them, and also during this time, we started taking global approvals of the formulas we’ve used, for selling safe powder in India as well as exports — not any other company even thought of making these changes because these things add the costs and Holi is a one day festival.
